History Lesson #1

Atlanta wedding videoWedding videography has gotten a bad rap. Sure, in the “Dark Ages” of wedding videos (1990’s), it was mostly deserved. A wedding video was long, repetitive, boring, and of course, cheesy. Flying hearts?! Why flying hearts? Just because you have the technology to create them doesn’t mean you should use them in your wedding video. Fortunately things started changing when video on the internet became commonplace. This has allowed wedding videographers to be able to see each other’s craft online. No longer were we working in a “bubble”. Boundaries got pushed forward and decent wedding videographers became excellent wedding filmmakers. Atlanta Wedding VideoFriendly rivalries developed between filmmakers to see who could make the best possible wedding film. And the best part is that the brides and grooms who hired these pros were the real winners. Suddenly brides were floored when they saw their wedding film for the first time. Now technology has helped push the boundaries once again. Thanks to DSLR camera technology, not only is the editing cinematic, but the actual footage is as well. When I’m shooting a wedding and I look at the incredible imagery I’m capturing with my cameras, I get excited that I’m able to get this kind of quality and it pushes me to be an even better wedding filmmaker.

Atlanta Wedding VideographyI am so very glad to be at this point in history. I believe that we are entering a new era of wedding filmmaking. I talk to many brides who after booking me tell me that they can’t wait to see their wedding film…and they tell me this before their wedding day! A more important emphasis is placed on the wedding film and brides are starting to budget more to allow for a better quality for their own film. And speaking of budget, the two wedding categories that should not be sacrificed are photography and video. Your wedding video and photos will be what helps tell the story of your wedding day and will keep your memories alive and fresh. You will be handing down your wedding film to your children and grandchildren. Make sure you’re handing them down a beautiful representation of your wedding day.

What do you think?  Please share in the comment section below.

Steve Schumacher is the owner and lead cinematographer for Sterling Cinematics Wedding Films. Based in Atlanta, GA, Steve takes great pride in every one of his wedding films and loves showing off his handiwork. Please take a few minutes in the “Theater” and watch a little of what makes Sterling Cinematics unique. Steve is a proud member of the Atlanta Videographers Association, the Wedding Alliance of North Georgia, and the Wedding & Event Videographers Association.

(Note: This is my first blog post in my series about wedding film education.  I’ll be touching on several topics about wedding films, the wedding day, and why a wedding film is as important of an investment as the wedding photography.  Click on the “Education” category to see all the blog posts thus far.)

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